Marvel Comic [round logo]
For Frankie Comics, 1 Oct 1948. Stan Lee, Editor; Martin Goodman, Managing Editor; Robert Solomon, Business Manager.
Radio plays an advertising jingle that goes, "Belchy Cola hits the spot – six full gallons is quite a lot!" This is clearly a parody of the Pepsi-Cola jingle written in 1939 by Alan Bradley Kent and Austen Herbert Croom-Johnson: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot!"